southbay design :: the professional graphic design studio :: +44(0)7942 777222

still crazy about design after '35 years'


Welcome to Southbay Design, my name is Russ Babidge and I have been working in the

Graphics industry for over 35 years, I have worked for many years as a Creative Director in an established Advertising Agency, I now work with a team of specialists; Copywriters,

Creatives and Photographers, I offer a very high end service for sensible budgets.

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southbay gallery

+44 (0) 7942 777222

- graphic design -


This is where I started as a Junior Commercial Artist, working on Ads and Brochures

with my scalpel and 'Cow Gum', today in the digital age things have moved at pace,

but the same attention to design and the finer details still matter most...

- art direction -


Having worked in my previous life as a Creative Director, I was involved on many photo-shoots,

and along the way picked up an amount of skills that are invaluable in getting the right feel and drive for the brief, as I always say when working on a shoot, 'it's all in the prep'.

- digital retouching -


I have been using Photoshop since its inception in 1990, my Father John Babidge, a highly skilled

Air Brush artist, did things with an air and paint brush that was astounding in today’s digital age,

the skill he taught me about shadows and highlights and tight masking are still as important.

- logo design -


Designing logo's and giving the client its personality and flare is something I have come to love, preparing for the presentation often finds me more excited than the client, and the

satisfaction on reveal makes the whole job worth the thinking time I expend for each project.

- branding -


It is often the case not what the brand stands for, but what consumers perceive the brand stands for, and getting it 'right' from the very centre is vital for the momentum of your business,

in my time I have worked on many big branding projects I think I get it.

- web & digital -


The digital age is here and the web has taken its rightful place, and getting your designs

'out' to people is always achieved best using this media, with this in mind Southbay can produce

all of your branded media on the latest devices be it internet phone or tablet.

© 2014 Southbay Design. All trademarks acknowledged. All rights reserved.


Southbay Publishing Limited - Company Registered in England 6856102

The Old Bakery, Tiptoe Road, Wooton, New Milton, Hampshire BH25 5SJ


VAT registration GB 937 1503 28